October 22, 2021

4 rules for successful business cards

Today’s business cards come in all forms and sizes, but traditional formats still win for functionality and effectiveness. Here are four rules to remember when you design your new business card.

Simplicity
More or less on business cards. Jamming One Card is full of all you want to tell anyone about your business won’t work – it’s a job for your website. Limit yourself to a short marketing message to accompany your business name and contact details. Allow a lot of white space – white space gives a clean, quiet nuance organized and allows the text you do to stand out and note.

Legibility
Your business card must be easy to read. You have about two seconds to make an impression with your card before being removed in the wallet, or discarded, so make sure the important message can be read at that time. This means that fancy fishing fisy out, the small font is the same. Avoid color combinations that do not allow contrast between text and background as well. Writing white on a pale blue background is hard to read, like a saturated color on a black background.

Design that is relevant to industry
If you work in a formal and traditional industry, it is risky to be very crazy with your business card design. You might find it as innovative but you might easily give the impression that you will not be taken seriously. In the creative industry you are expected to produce original ideas for your business card. Respect the norms for your industry and interpret it with enough talents to make you pay attention.

Make it fixed
How many people lately still keep the actual card it gave? More people scan cards and then throw it away. Make sure your card is quite easy to scanned. It ruled out luxury forms, three dimensional items were labeled as a gimmicky card, even folded cards could cause problems in several card scanners. If you want to use a funky idea for an unconventional business card, consider having a second-shaped conventional card to be given at the same time, especially for people to scan. Make sure to connect with your strange card branding for continuity. If you are right, you can even score, with conventional cards scanned for permanent and luxurious contact details stored on the PIN or table as a constant visual ceme.

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